Pay Per Click Advertising
Google PPC (pay per click) is a strategy in which you can bid on keywords in the search engines. Google PPC is an exceptional service because:
- Your SEO might not have kicked in yet
- Your Local SEO area may be very competitive
- You want to bid on additional keywords or a competitors brand name
By running Google PPC ads, you can get clicks to your website by paying a small fee per keyword.
Here is how it works…
Say you’re a doctor in West Hartford and someone types in “doctors west Hartford” into Google.
With Google PPC ads, your listing appears at the top of the result as a “sponsored ad” and the user clicks on your result
Your business pays for the click and you now have a chance to convert your website visitor into a customer.
Although this may sound easy, it is extensive management if you want a highly optimized PPC campaign. This is why we recommend letting the pros manage your local PPC campaign.
PPC campaigns need to be continually optimized as bid prices change from day today. DigitalSpotting as an agency bids on the keywords for you by doing extensive research on your competitors and checking to see for which terms they are bidding.
What Is Pay Per Click Or PPC?
PPC involves buying clicks or traffic—very different from getting organic clicks from search engine results pages (SERPs) through search engine optimization (SEO). PPC ads typically appear in a labeled section or green or yellow box on the SERPs on most major search engines and are separated from the normal results. While it’s easy to set up a budget with the major search engines and bid on a few search terms, the results you get may not be worth the money you spend. That’s where Digitalspotting comes in. We make sure you utilize the full potential of your PPC efforts.
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