Do you want to get more local customers to visit or call your business? With 47% of Google searches requesting for local information, it is very difficult to ignore using local SEO services as the direction for your business to earn more valuable clients.

Local search engine optimization is the method of raising Google rankings. This is done by implementing a series of tactics in hopes of higher search rankings when a customer does a “near me” search. Businesses rely on local SEO services to get more customers for their business without having to pay for expensive advertising.

Here are some statistics to support why you should be looking at local search engine optimization for your business:

• 88% of consumer local business searches on a mobile device either call or visit the business within 24 hours. (Nectafy)
• 86% of people look up the location of a business on Google Maps.
• 92% of searchers will pick businesses on the first page of local search results.

Google controls a majority of the traffic online and it is the #1 website on Alexa.  In fact, if Google de-indexed Amazon from its search engine, Amazon would lose 34% of their traffic. Imagine a large brand like losing 30% of their traffic! Google controls traffic.

Affordable Local SEO Services 

Our team understands the ins and outs of optimizing a business for local search engines without charging the astronomical rates of a larger agency. We accomplish this by focusing time and effort on ranking factors that matter for the individual business. Striving for things like getting more quality reviews, acquiring notable business mentions, and creating effective content for local search visibility, the DigitalSpotting team tackles your search campaign with pure experience.

Our pricing is very simple for our local SEO services.  Here’s a breakdown for a better understanding:

• We charge at an hourly rate for services based on the project.
• Our hourly time spent is measured based on the population of your target market.
• To provide affordable local SEO, we use a variety of expert contractors to deliver services.

We encourage you to contact us today to learn more about pricing for your location and individual goals.  We price our clients on a case-by-case basis determined by the popularity/difficulty of the keywords for which they want to rank in a Google search.  Our average local SEO client spends around $1,500 per month for our SEO packages.  Learn more about keyword difficulty in our SEO glossary.

Understanding Our Local SEO Approach 

We’re not your average SEO team. We are a handpicked team of specialists who love competing for the big boy terms in every industry. We have an enjoyably aggressive nature in our company culture and we replicate those same efforts with our clients.  Here’s an outline of how we approach the scope of work associated with a local SEO service campaign:

Reporting & Analysis 

We begin by getting a true understanding of where you are in the local SEO process. We dig deep to thoroughly evaluate where your keywords are currently appearing in the Google search engine.  With a good analysis of where your business stands, we can proactively prepare for your campaign. Our reporting is broken down to a few simple measurements to analyze your SEO health:

• Technical Analysis: This is where we check the health of your website. We look for things such as website speed, usability, tracking, accurate conversion code installation, and other development-related aspects which can benefit local SEO visibility.
• Competitor Analysis: Our skilled SEO team finds the answers to questions about the competition before diving into any campaign. Who are your main competitors? Why are they ranking at the top of the search engine? What content are they producing and how often? Where are they spending their marketing dollars?
• Traffic Analysis: We evaluate exactly how visitors are searching for businesses like yours and finding their desired results. Picking the right keywords is a crucial part of our local SEO services. Where are your visitors currently coming from? How many are coming from local organic search? Where are the largest opportunities to get local clients who will buy your services?

Local Keyword Research 

Once we complete our analysis and understand your technical opportunities, it is time to determine the best SEO keywords for your business to target. If you’ve had local SEO services done before, your website is probably already targeting these keywords. It is likely we will discover some “easy win” keyword opportunities once we generate the report which is a great thing because our local SEO packages often raise your low hanging fruit keywords immediately. Here are some of the key ways we find your local SEO keywords:

• Using keyword research tools: Our team will often start by looking at what people are searching for in your area. Using this data, we can compose a list of suggested keywords to improve how often your business matches the search.
• Using your competitor’s keywords: It is likely that your competitor is ranking for valuable keywords that you also want to target. We start by taking a deep look into what they’re ranking for, how they are ranking, and then we one-up them by creating higher quality content for your business.
• Asking you what keywords you want to target: The first thing we ask a new client is what keywords they want to target.  By understanding your keyword phrases, we can make a recommendation based on the data we generate during our analysis.  Your customers and their searching habits are often the greatest resources when it comes to finding local keyword opportunities so ask them how they found you!

Implementation 

In the next stage of your campaign, the DigitalSpotting team implements a variety of scheduled SEO tasks including creating content, optimizing local listings and executing ethical white hat link building. Our team concentrates on actions that are the high impact when it comes to SEO so long articles, Google Maps focus and high-quality backlinks will begin to rank your website in the search engines. We understand that for your business to win online, you must be discovered on a local basis. Here is how our agency is set apart when it comes to local SEO implementation:

Organic SEO:  The work we do during the implementation process marinates, cooks up and continuously serves as a gourmet meal. This is what is meant by organic SEO. The enhancements we roll out will improve the SEO health of your website forever. No quick spikes or fad improvements.

Extensive On-Page SEO:  We conduct a SWOT analysis of your digital marketing presence to determine strengths, weaknesses, opportunities, and threats. In addition to assessing your technical health and keyword mapping, we complete a thorough on-page SEO process for all of the current pages of your website.

Off-Page SEO:  Online mentions are one of the primary reasons a local website ranks high in search engines. By using effective off-page SEO and local PR, we can predictably bring you more mentions from other sites which skyrockets your local SEO performance.

Measuring Performance Closely 

As a part of the SEO campaign, our team scrupulously looks into what is moving and what is not. From the reporting we produce, we can often determine which is the best direction to move next. If we see that keywords are rising on one page but not the others, we put the time in necessary to get all pages up and running without losing viability in the search. Here are some things that we monitor very closely throughout your campaign:

Keyword Movement Reporting: The targeted keywords chosen at the beginning of your SEO campaign are tracked throughout the campaign to determine their movement in search engine rankings. Our team at DigitalSpotting delivers these results to you in a monthly report so that you can see if we’re progressing or losing rank.

Google Analytics Reporting:  By using Google Analytics data, we often discover re-optimizing opportunities in your SEO campaign. With this date, we show you your traffic segmented by gender, age, behavior, income, location, search device, and much more.

Executive Reporting: At the end of each month, you will receive an executive reporting statement where we communicate all of our optimization efforts in one report.  This includes everting detail including analytics, rankings, directories, and social media stats. Our executive reporting will show you a birds-eye view of how well you’re performing online.

Using Rich Media To Amplify Local SEO 

Rich media greatly supports a successful local SEO campaign. With more and more of your customers watching the video, reading infographics, and looking for pictures on a website, you need to use more than just text to give your local SEO campaign that extra advantage. The DigitalSpotting team understands this and uses rich media throughout your campaign including images designed to fit your brand, videos that represent your business, and infographics that show your expertise in a visual format that consumers can just eat up.

Amplifying your local SEO results starts with understanding the different media outlets appropriate for your local SEO campaign:

Using audio for local SEO: Audio is a special type of media that can build trust and authority with your visitors, verbally urging them to make the commitment and opt into the offer of your call to action. Audio is a great format for those who don’t want to get in front of a camera but want their visitors to hear their message.

Using video marketing for local SEO:  Video marketing is one of the best ways to tell a story.  Giving your visitors the option to watch a video ultimately builds the relationship between them and your brand and also gets them to visit your site for a bit longer.  This extra time on your website amplifies your search engine optimization results making video marketing a key local SEO option.  Our video production team ensures that your brand is represented accurately throughout all social platforms.

Using infographics for local SEO:  We live in a world of busy people who want to get in and out as quickly as possible.  Infographics give them what they’re searching for in concise and visually appealing presentations. The DigitalSpotting team creates “eye candy” for your website by showing off your brand in the form of an infographic, providing your viewers and visitors with information that is easy to understand.

Using Social Media To Accelerate Local SEO Results 

Social media marketing is not something to overlook when doing a Local SEO campaign. Social signals and citations are 4% of Google’s local ranking factor according to MOZ local. Although that is a small percentage, social media and branding can amplify SEO results due to the branded searches after a social engagement campaign. In other words, if customers do a search for your business after they saw a social media post, you will gain an added SEO benefit. Google likes brands and if customers are searching for your business in the Google search, then Google will give you more of a quality score because of your branding. For example, our agency receives around 400 searches per month for our branded keyword and it helps us stand out in the marketplace in terms of SEO. The DigitalSpotting team will design, schedule, and post on your social media profiles for you so you don’t have to do the busy work.

Turn Your Website into a Full-Time Sales Person 

Here at DigitalSpotting, we have personally seen the impact local SEO can do for a business. This is due to our SEO program for local businesses that you can now take advantage of when you schedule a call with one of our experts. Our team will make sure to develop a custom strategy that will enhance your organic results for the long term without using dated 2009 tactics that could potentially get your website banned from Google. Schedule a call with us by filling out the form below or if you have more questions, view our Local SEO frequently asked questions and reviews down below so we can get started together!

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