Search Engine Optimization (SEO)

It is likely that someone is searching for your product or service in Google right now. And because of this, your company or brand needs to be competitive in the search engine rankings so you don’t lose customers to your competitors.

Getting on the first page doesn’t have to be as hard as most agencies say it is. In fact, SEO is becoming easier and easier due to the tools and resources available to the marketer today.

Organic SEO differs from Local SEO in the sense that you’re going for terms that are not localized. For example, a term like “How to open a pizza restaurant”, is much different than a term like “pizza restaurant near me”.

Google will show different types of results for both of these queries and you must know how to optimize your website for these organic SEO searches to get better results.

With Google changing their algorithm over 300 times a year, we recommend that you consult with a professional agency to execute your SEO campaign. our experts always ready to take charge.

What Is SEO?

SEO is a digital marketing tactic that brings online visibility to your website and converts page views to sales numbers through the most natural and grandest advertising vehicle: the Internet. SEO involves tweaking some parts of your website. When looked at individually, these tweaks may seem small and insignificant; but when combined with other optimization strategies, they could have a huge impact on the user experience your website offers, and more importantly, on your performance in organic search results.

Our SEO Process

Competitor Analysis

When it comes to your business we understand that you don’t want to be left behind in the digital landscape. At Better Bistro Media, we understand that information is key, we’ll research what your competitors are doing right and wrong, to develop an SEO campaign that best suits your business. Some of the competitor research we do is:

– Keyword Research

– Content Research

– Technical Research

– Link Research

SEO-Optimizing Your Website (Technical SEO)

No matter how much traffic your website is already getting, if it’s web design is outdated and hard to navigate for users, it will not convert that traffic into customers. At Better Bistro Media, not only do we have custom WordPress Themes that are SEO optimized and built to convert, we also take a 360-degree approach in analyzing your website. Here is some of what we do to ensure your website is properly functioning and is SEO optimized for search engines to easily read:

– Ensure your web design is up to date

– Make your website fast and mobile friendly

– Ensure it is SSL secure

– Check broken links and 404 pages

– Implement or optimize your sitemap

– Install Google Analytics and Search Console

Local SEO

Many businesses rely on the customers that are in their local area. With 1/3 of searches on Google involving a location, it is vital that your business gets the exposure it deserves in its local area, such as showing up in the top three of the local map pack on Google. Here is some of what we do to ensure your business gets local exposure:

– Optimize Your Google My Business Listing

– Adding your business to niche-specific and relevant listings

– Ensuring NAP (name, address, phone number) consistency throughout all listings

– Local link building

On-Page SEO

Implementing On-Page SEO to your website means formatting it in a way that makes it easier for search engines to crawl and index your website. By allowing your site to be easily crawled and indexed means the search engines will have a preference for your website which will boost your rankings. Here are some of the things we optimize to ensure your website is preferred by the search engines:

– Headers and Meta Descriptions

– URL structure

– Alt Texts

– Link structure

– Keyword Placements

Content Creation

Another aspect of On-Page SEO is content. As we’ve all heard before, CONTENT IS KING. Search engines love websites that are packed with content, as it provides the best user experience. When you provide users with insightful content that answers questions and provides solutions, search engines will reward your website in the form of higher rankings. At Better Bistro Media, we understand you may not have the time or resources to create content daily, and that is where we come in to help. Here is some of what we do when creating content for your business:

– Develop a content strategy for your business

– Publish well written and targeted webpages throughout your website

– Update blog on a weekly to monthly basis with well written, niche-specific, and targeted articles to make your business the authority in your niche

Off-Page SEO

Your presence off of your website plays a role in your rankings. One of the main factors search engines takes into consideration when ranking websites is how authoritative are they offline. Whether that be other websites mentioning you or how popular your social media is and how often it is being shared, this is what Off-Page SEO is comprised of. Here is some of what we do at Better Bistro Media to ensure you look authoritative to the search engines:

– Building your backlink profile

– Guest posting on relevant and niche-specific websites

– Blogger outreach

– SEO-optimizing social media profiles

Request A Free Consultation

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