Search Engine Optimization (SEO)
Organic SEO differs from Local SEO in the sense that you’re going for terms that are not localized. For example, a term like “How to open a pizza restaurant”, is much different than a term like “pizza restaurant near me”.
With Google changing their algorithm over 300 times a year, we recommend that you consult with a professional agency to execute your SEO campaign. our experts always ready to take charge.
What Is SEO?
SEO is a digital marketing tactic that brings online visibility to your website and converts page views to sales numbers through the most natural and grandest advertising vehicle: the Internet. SEO involves tweaking some parts of your website. When looked at individually, these tweaks may seem small and insignificant; but when combined with other optimization strategies, they could have a huge impact on the user experience your website offers, and more importantly, on your performance in organic search results.
Our SEO Process
Competitor Analysis
When it comes to your business we understand that you don’t want to be left behind in the digital landscape. At Better Bistro Media, we understand that information is key, we’ll research what your competitors are doing right and wrong, to develop an SEO campaign that best suits your business. Some of the competitor research we do is:
– Keyword Research
– Content Research
– Technical Research
– Link Research
SEO-Optimizing Your Website (Technical SEO)
No matter how much traffic your website is already getting, if it’s web design is outdated and hard to navigate for users, it will not convert that traffic into customers. At Better Bistro Media, not only do we have custom WordPress Themes that are SEO optimized and built to convert, we also take a 360-degree approach in analyzing your website. Here is some of what we do to ensure your website is properly functioning and is SEO optimized for search engines to easily read:
– Ensure your web design is up to date
– Make your website fast and mobile friendly
– Ensure it is SSL secure
– Check broken links and 404 pages
– Implement or optimize your sitemap
– Install Google Analytics and Search Console
Local SEO
Many businesses rely on the customers that are in their local area. With 1/3 of searches on Google involving a location, it is vital that your business gets the exposure it deserves in its local area, such as showing up in the top three of the local map pack on Google. Here is some of what we do to ensure your business gets local exposure:
– Optimize Your Google My Business Listing
– Adding your business to niche-specific and relevant listings
– Ensuring NAP (name, address, phone number) consistency throughout all listings
– Local link building
On-Page SEO
Implementing On-Page SEO to your website means formatting it in a way that makes it easier for search engines to crawl and index your website. By allowing your site to be easily crawled and indexed means the search engines will have a preference for your website which will boost your rankings. Here are some of the things we optimize to ensure your website is preferred by the search engines:
– Headers and Meta Descriptions
– URL structure
– Alt Texts
– Link structure
– Keyword Placements
Content Creation
Another aspect of On-Page SEO is content. As we’ve all heard before, CONTENT IS KING. Search engines love websites that are packed with content, as it provides the best user experience. When you provide users with insightful content that answers questions and provides solutions, search engines will reward your website in the form of higher rankings. At Better Bistro Media, we understand you may not have the time or resources to create content daily, and that is where we come in to help. Here is some of what we do when creating content for your business:
– Develop a content strategy for your business
– Publish well written and targeted webpages throughout your website
– Update blog on a weekly to monthly basis with well written, niche-specific, and targeted articles to make your business the authority in your niche
Off-Page SEO
Your presence off of your website plays a role in your rankings. One of the main factors search engines takes into consideration when ranking websites is how authoritative are they offline. Whether that be other websites mentioning you or how popular your social media is and how often it is being shared, this is what Off-Page SEO is comprised of. Here is some of what we do at Better Bistro Media to ensure you look authoritative to the search engines:
– Building your backlink profile
– Guest posting on relevant and niche-specific websites
– Blogger outreach
– SEO-optimizing social media profiles
Excellent Service.
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“The reason we chose DigitalSpotting over other companies was their value for money, their great customer service, and their focus on having interactive and engaging websites/social media. They have a lot of expertise in this area, and I feel like our final website has many calls to action. DigitalSpotting has been flexible and accommodating when working with us, but they also get the job done. I have never felt like I was being nickel-and-dimed, and as I mentioned before, I really feel like they took the time to get to know our website and gave great advice for what would work best to meet our goals/objectives. I have already worked with them twice, and would gladly work with them again. I would highly recommend DigitalSpotting as a website development company, or to run social media/web advertising campaigns. They really know their stuff, and are a great group of people!”
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