Local SEO (search engine optimization) is the process of gaining higher rankings for a website on Google’s organic search. When someone submits a Google search, Google recommends a nearby business based on the locality of the business. This is powerful because unlike paid advertising, you don’t pay for the click to your website. Furthermore, the results last forever rather than just when you’re running a paid ads campaign. SEO takes time to work for a business but many businesses can see up to 5 additional calls per day from targeted customers searching in Google. A properly done local SEO campaign transforms businesses. It gives a business something to bet on each and every month. You can depend on phone calls from organic search rankings. Local SEO marketing is like planting a seed and growing a tree that will last for years to come.

• Know your budget
• Get their pricing
• Ask about fees and charges
• Look at their past clients
• Get their client retention rate
• Ask who will be personally responsible for your site
• Ask about other customer support
• Ask who can update the website
• Find out if they’ll relocate your site
• Set concrete, achievable criteria with deadlines

The cost varies depending on how much work you want to be done – such as adding a header image, moving the logo location, creating a fixed navigation bar, changing the overall layout design, etc. (cost $1,000 – $3,000+)

1. Determine the primary purpose of your website.
2. Decide your domain name.
3. Choose a web host.
4. Build your pages.
5. Set up your payment system.
6. Test and publish your website.
7. Market your website on social media/search engines.
8. Maintain your site. 

How much you’ll pay: SEO costs vary per agency, but it is one of the more pricier expenses of anything related to running a website. You can expect to pay an upfront cost (likely between $5,00 and $5,000), and any additional monthly fee’s that apply to you and your business.

• Shopify
• HostGator
• Weebly
• Squarespace
• iPage Website Builder.
• GoDaddy Website Builder
• WordPress.com
• BlogGrid
• Prosites 
• Divi
• Beaver Builder

• Have a Clear Goal
• Write Your Own Content
• State Your Purpose Clearly and Quickly
• Tell Customers What You Can Do for Them
• Utilize Calls to Action
• Develop a Page Hierarchy
• Draw Inspiration
• Professional Website > Personal Accomplishment
• Own Your Domain
• Choose a Reliable Host
• Consider Future Growth
• Get a Designer You Admire
• Seek Samples and References
• Consider the Project’s Scale
• Peruse Pre-Made Themes
• Stay Away from Free Themes
• Add a Face
• Tell a Personal Story
• Set Up Easy Contact
• Always Include a Contact Form
• Keep Design Elements Simple
• Make Text Easy-to-Read
• Add Valuable Images
• Avoid Cheap Stock Photography
• Include Customer Testimonials
• Scout Good Images
• Add Video Elements When Possible
• Insist on a Mobile Site
• Research SEO
• Learn as You Go 

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization.

A web developer builds and maintains websites with the client and consumer in mind. They are also very familiar with many software programs, web applications and web programming languages, such as hypertext markup language (HTML), JavaScript (JS), Ruby on Rails, and C++.

Starting a design company takes artistic skill, proper equipment, and business knowledge. The many types of designers include those who specialize in websites, printing, and other graphics uses, commercial products, home and business interiors, industrial machinery and other disciplines.

Optimizing Your Google My Business Page. Optimizing your business website is very important for online presence. Google’s goal is to help people find businesses close by to where they are located. This can make it difficult to attract customers from a location outside the boundaries set by Google.

The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines. It involves other methods that can get you more search engine visitors like PPC advertising.

It found that the vast majority of web developers and designers are growing a whopping 25 percent or more a year. Web professionals are reporting that they’re playing a wider variety of roles than ever, and their primary focus is keeping up with the demand for services.

Social media agencies help companies or businesses run social media campaigns or social media paid ads. While posting content on social profiles is done to keep an active and engaging presence, social media campaigns are run with a specific purpose or objective.

SEO involves all the link building and on page optimization activities the purpose of which is to achieve good rankings in organic search, while SEM is everything else you pay for, such as PPC traffic. You might ask if this means that paid links belong to SEM.

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. SEO isn’t just about building search engine-friendly websites.

The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click).

Difference Between Adwords and PPC. Just like the world, money makes the internet go round. … Pay per Click or PPC is one of the schemes when showing online ads. It charges the advertiser for every click that its ads get instead of per thousand impressions, which was the standard prior to the introduction of PPC.

An SEO company offers search engine optimization services to businesses to help them improve their visibility online. Search engine optimization is the process of making changes to your website design and content to make your site more attractive to the search engines.

In a PPC campaign, you pay Google however much you wish to have them list ads for your site at the top and right of the organic search listings. When someone clicks on your ad, you pay the current Cost Per Click (CPC) from your budget.

Google Ads Secrets: What Works for Small Business. Google Ads, formerly known as Google AdWords, is a great way to reach new customers and establish a web-based revenue stream. The program leads to 97 percent of Google’s revenue. … Launching an effective Google Ads campaign can be difficult.

PPC and CPC are often used interchangeably within the advertising community, however, generally speaking, PPC is used to describe the type of advertising program you are running. CPC, which stands for cost-per-click, is usually used in communicating what you are actually paying per click within your advertising program.

1.  Start generating urgency with countdown timers
2. Use ad extensions to increase visibility
3. Use symbols to get attention
4. Put the main keyword you’re bidding on in the URL of your ad
5. Call your readers to action to get the click
6. Before writing a word of ad copy, get to know your audience

The cost of a custom website depends on your requirements, budget, and the rates of the developer or agency you hire. A standard custom WordPress theme alone can cost you up to $5000. More robust WordPress sites with specific custom features can cost up to $25000 or even higher.

WordPress is a Content Management System (CMS). Content Management Systems allow you to manage your website from a user-friendly interface. On the other hand, WordPress.com is a blog hosting service.

Certain options do a much better job organizing your content for Google to read and rank. WordPress is a great option for building a pixel-perfect site. But if being the most discoverable by search engines is your goal (SEO), WordPress is a great solution.

If the design is straightforward, and the implementation is also straightforward, then allow time for design and development for each page. So the front end of the site would take 10 : 30 days to complete.

Blogs are a type of website. The only real difference between a blog and other types of websites is that blogs are regularly updated with new content displayed in are versed chronological order. However, not all websites can be called blogs. Websites typically have their own “blog” section where they can keep their website viewers up to date with their content.

A blog is a type of website. A “website” is really anyplace you can visit online with a URL / Domain and allows you to view content. So essentially everything on the internet is a website! Blogs were created to have a simple interface and to make regular posts.

An SEO company offers search engine optimization services to businesses to help them improve their visibility online. Search engine optimization is the process of making changes to your website design and content to make your site more attractive to the search engines.

Search Engine Optimization helps search engines such as Google® and Bing^TM find your site. SEO is important for websites because most of their traffic will be from natural search or traffic from search engines. Also, think about your own use of search engines.

• Majestic: Marketing SEO Tools.
• Google Trends: SEO Checker Tool.
• SEOQuake: Free SEO Tools.
• Siteliner: SEO Analysis Tool.
• Fat Rank: SEO Tools.
• Keywords Everywhere: SEO Keyword Tool.
• Screaming Frog: SEO Tools Online.
• CORA: Advanced SEO Tools.
• Incognito

• Publish Relevant high-quality Content.
• Update Your Content Regularly.
• Metadata.
• Have a link-worthy site.
• Use alt tags.
• Optimize your images
• Improve your page loading speed
• Break up your content with header tags
• Start blogging on your site
• Use outbound links
• Add more than text
• Make sure your site is readable
• Fix any broken links
• Optimize your site for mobile devices
• Properly format your page
• Provide appropriate contact information
• Encourage sharing on social media
• Use keywords 

1. Keyword Research. The first step is to first identify the keywords that your site can realistically target.
2. Identify Your Top Competitors. Once you have your keyword list, type those terms into Google and write down the sites that show up in the top 10.
3. Analyze Your Competitors.

Backlinks are also known as inbound or incoming links, and they are links to your website from another place on the internet. They are extremely useful to search engines because they give a good indication that a website is popular.

An SEO audit is a process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results. The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible.

What are Google Local Services ads and how do they work? With Local Services, you have the ability to advertise your business on Google and receive leads directly from potential customers. Local Services ads appear at the top of Google Search results when people search for services in a given area.

Google Guarantee is only granted to businesses who use AdWords advertising and pass Google’s rigorous standards. The Google Guarantee badge helps you build a great reputation online. If your customers aren’t satisfied with work quality, Google may refund up to the amount paid for jobs booked through Local Services ads, with a lifetime cap for coverage. 

yes . Show local search ads on Google Maps. Advertising on Google Maps is a powerful way to attract nearby customers. If you run a local business, ads on Maps make it easy for people to get to your location.

The work done by the businesses is guaranteed for up for $2,000. The Google Guaranteed Program is part of its AdWords product and businesses will likely be charged per lead they receive through the program.

Optimizing Your Google My Business Page. Optimizing your business website is very important for online presence. Google’s goal is to help people find businesses close by to where they are located. This can make it difficult to attract customers from a location outside the boundaries set by Google.

1. Ensure your information is accurate, comprehensive, and up-to-date

There are many different parts of your Google My Business listing, so let’s start with your core business information:

• Name
• Address
• Phone Number
• Website
• Description
• Category
• Attributes

2. Ask for reviews and then respond to them

3. Speak directly to your customers through Google My Business Messages

4. Add posts to share business updates

5. Track customer paths through Google My Business Insights

• How customers are finding your business (direct vs. discovery searches)
• Where on Google your customers are finding your listing (Search vs. Maps)
• The actions your customers are taking on your listing (Visiting your site, clicking on directions, browsing the photo gallery, calling you)
• Areas that your customers are living (based on direction queries)
• Total phone calls and time when customers are calling